Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.

I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

Guest

Scott Brinker

Scott Brinker is one of the most influential voices at the intersection of marketing, technology, and strategy. As VP of Platform Ecosystem at HubSpot, he leads the company’s platform strategy and global technology partner programs. He’s also the creator of chiefmartec.com, the long-running blog that’s become a go-to resource for over 50,000 marketing technologists worldwide.

Scott is best known for building the iconic Marketing Technology Landscape, tracking the explosion of martech from a few hundred tools to over 8,000. He’s also the program chair of the MarTech Conference, and the author of the best-selling book Hacking Marketing. His work has shaped how modern marketers think about platforms, ecosystems, and the future of the marketing stack.

https://www.linkedin.com/in/sjbrinker/

Guest appearance on:

Breaking Your Tech Stack: Scott Brinker on AI, Composability, and the Future of Marketing