Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.
I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Omar Akhtar is the founder and principal analyst at Benchmarker, a research firm that delivers real marketing performance and spend benchmarks for B2B SaaS companies. Formerly Head of Research at Altimeter Group and a partner at Prophet, Omar blends journalistic curiosity with deep marketing expertise to help CMOs make smarter, data-backed decisions.