Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.

I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

Guest

Maura Rivera

Maura Rivera is the Chief Marketing Officer at Qualified, the leading agentic marketing platform for Salesforce customers. She’s helped shape the rise of AI-first sales motions by launching Piper — Qualified’s AISDR agent — and building a marketing organization that actually runs on the same product they sell.

Maura is a seasoned B2B marketing leader with deep experience in product marketing, brand, and go-to-market strategy. Before joining Qualified, she held senior roles at GetFeedback, Campaign Monitor, and Salesforce. Today, she’s one of the key voices shaping how AI agents and marketers work together in the modern revenue org.

Connect with Maura on LinkedIn or learn more at qualified.com.

https://www.linkedin.com/in/maura-rivera/

Guest appearance on:

The Rise of AI Sales Agents with Maura Rivera of Qualified