Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.

I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

Guest

Elaine Zelby

Elaine Zelby is the co-founder and CRO of TOFU, a next-generation GTM platform built to turn signals and influence into pipeline — not spam. She’s rethinking how modern B2B companies go to market, shifting from outbound sequences and paid ads to engineered word-of-mouth, small circles of trust, and content that converts.

Before TOFU, Elaine was a partner at SignalFire, where she led investments in AI and marketing tech, and earlier in her career, she held marketing leadership roles at early-stage startups.

On LinkedIn, Elaine shares sharp insights on go-to-market strategy, marketing org design, AI in MarTech, and what it really takes to build a company in today’s noisy landscape.

→ Connect with Elaine on LinkedIn

→ Learn more about TOFU at tofuhq.com

https://www.linkedin.com/in/elainezelby/

Guest appearance on:

How Authenticity Is Reshaping Modern GTM with Elaine Zelby of TOFU