Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.
I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Jim Lecinski is a Clinical Professor of Marketing at Northwestern's Kellogg School of Management, where he was named the 2022 Professor of the Year. A former Google VP, he is a consultant and author of the acclaimed book The AI Marketing Canvas.
He is now updating the book with a second edition to provide leaders a new roadmap for the generative AI era, offering practical frameworks to help them move from scattered tests to scalable strategy.
Follow him on LinkedIn.