Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.

I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

Guest

Saima Rashid

Saima Rashid is a data-driven marketing leader, most recently at 6sense, where she made the remarkable leap from leading analytics to overseeing the entire brand-to-demand function. A former 6sense customer herself, she championed the "customer zero" philosophy, and saw the brand through an incredible season of growth.

Saima was instrumental in shifting the organization's focus from MQLs to a holistic, account-based measurement model. Deeply connected to the B2B marketing world, she was a host of the Revenue Makers podcast and a key contributor to the CMO Coffee Talk community. Her career is guided by a simple but powerful philosophy: "say yes" to new challenges.

Connect with Saima on LinkedIn.

https://www.linkedin.com/in/saima-rashid/

Guest appearance on:

From Analytics to Marketing SVP: Saima Rashid’s Journey & Leadership Lessons