Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.

I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

Guest

Kelly Greenwalt

With over 20 years in the trenches of B2B marketing, Kelly Greenwalt is a seasoned marketing operations leader who turns chaotic tech stacks into strategic growth engines. She has an extensive history of leading MOPs for major tech brands, including a decade-long tenure at National Instruments and her current role at Epicor.

Kelly specializes in building the frameworks that allow marketing to prove its value, from ROI-first vendor evaluation to making MOPs a critical partner in M&A. She is an expert at bridging the gap between data, technology, and business strategy.

Connect with Kelly on LinkedIn.

Guest appearance on:

How Kelly Greenwalt of Epicor Balances Today's Martech Stack with the AI Future